Abstract
The article presents a content analysis of modern sciences and fields of knowledge such as scientometrics, pedagogical qualimetry, sociometry, bibliometrics, and cybermetrics. It suggests a set of means of informational and tecnhological services – software to organize preparations, tools for communication with consumers of educational services, and tools for educational and scientific project development. The structure of instructors' professional reputation metrics is revealed. Key words: professional reputation metrics, informational and technological service, means of informational and technological service.
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