Abstract
This paper examines some randomly selected sport mascots from lists of All African Games and African Cup of Nations events from 2000 to 2013. Selected mascots and their names are subjected to semiotic analysis premised on the Saussurean structuralist theory. Surface structure signs and symbols are analysed to determine their deep significances through the medium of syntagmatic analysis.
Full Text 
Sign-in/Register to access full text options
Sign-in/Register to access full text options 
Published version (
Free)
Free) 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a call
