Year-end Sale % OFF 
Abstract
This study aims to reveal the meaning of the Creating Shared Value (CSV) practice as a contribution to Sustainable Development Goals (SDGs) at PT Pupuk Kaltim (PKT) with a case study approach. CSV with Corporate Social Responsibility (CSR) is a concept that does have the same umbrella, which is a charity to the community and contributes to SDG's but in practice these two concepts are different. The difference lies in the value generated. CSV provides significant value to the company in the form of profit in the form of reducing the company's activity costs and is related to the company's core business products so that the value that arises to the company is not only a good view (image) by the community. When implementing the CSR concept, the company focuses on carrying out charity actions to the community so that it creates a good corporate image by the community and does not focus on the value that is generated profitably to the company. PKT has implemented CSV practice with the floating net cages (FNC) program. The KJA program carries out activities with the grouper and lobster cultivation program and PKT's business activity is in the field of fertilizers. FNC has provided a good view from the community for PKT but the FNC that is claimed by PKT as an FNC Program is not yet a concept of CSV. In practice, FNC is more appropriate to say CSR because it has not provided profit value for PKT.
Highlights
Concern for the environment and social responsibility are issues for companies (Massa Lorenzo et al, 2015)
PT Pupuk Kaltim and floating net cages (FNC) have different production activities, while the concept of creating shared value which was initiated by porter and Kramer emphasizes production linkages which will have an economic impact on the company and social for the community
Before the existence of FNC, the community mostly blamed Pupuk Kaltim for the death of marine life caused by the Pupuk Kaltim factory
Summary
Concern for the environment and social responsibility are issues for companies (Massa Lorenzo et al, 2015). The development of the CSR concept is Creating Shared Value (CSV). CSV is the development of the CSR concept, where this concept first appeared in 2006 which was pioneered by Porter and Kramer (2007) in a Harvard Business Review article This concept is discussed again in depth in the article The Big Idea: Creating Shared Value (How to Reinvent Capitalism and Unleash Wave of Innovation and Growt) in 2011. PT Pupuk Kaltim or most of the people of East Kalimantan call it PKT has tried to implement the CSV concept with the floating net cage program (FNC) as Pupuk Kaltim's Creating Shared Value (CSV) program This marine cage was built in the waters of Tobok Batang, Tanjung Limau, around the end of 2016. Pupuk Kaltim as a BUMN and awarded the National Gold Proper award and the Indonesia Sustainable Development Goals should understand more about the concept of creating shared value. This makes researchers interested in making Pupuk Kaltim an object of research to see how companies interpret creating shared values as contributing to sustainable development goals with a case study approach
Sign-in/Register to view highlights & summary Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callMore From: International Journal of Research in Business and Social Science (2147- 4478)
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
