Abstract

The objective of this research is to describe the forms of euphemism and dysphemism in Indonesian da’wah. The data were in the form of preachers' utterances containing expressions of euphemism and dysphemism. The data involved the context of utterance containing expressions of euphemism and dysphemism. The data were collected from audio documentation on the internet, namely Spotify. In providing data, the researcher used simak (observation) method with documentation and note-taking techniques. In analyzing the data, the researcher used agih method with BUL technique. Furthermore, the data analysis technique used was the substitution or replacement technique and the meaning component analysis. The meaning component analysis was performed to analyze euphemism or dysphemism utterances by showing the components that make up the meaning of utterance and comparing them with the components that make up meaning of neutral utterance. From the research results, it can be seen that euphemism and dysphemism were found in the form of words, phrases, and sentences.

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