Abstract

CAIRNS, ROBERT B. Meaning and Attention as Determinants of Social Reinforcer Effectiveness. CmHILD DEVELOPMENT, 1970, 41, 1067-1082. 3 experiments were conducted with children to determine whether the efectiveness of a verbal event (right) as an outcome could be influenced by experimentally manipulating its signal function. Each experiment had a parallel condition in which a neutral nonverbal event (light-bell combination) was submitted to identical experimental operations. In accord with earlier studies, both right and the nonverbal event were found to be ineffective as outcomes when they occurred without a prior instructional set or as discriminative signals. The results of the experiments were largely consistent with an interpretation of reinforcer effectiveness which emphasizes the contextual signal properties of these events. Certain implications of the research for the problem of social satiation and the noneficacy of reinforcement events are discussed.

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