Abstract
This study investigates the introduction of AI in the field of radiology through a multi-level analysis (individuals, organization, and profession). Drawing on in-depth interviews with 54 participants (radiologists, radiological technologists, managers, hospital directors, and engineers), we examined how radiologists perceive AI and respond through job crafting behaviors and identity work. The findings reveal three categories of job crafting: approach, avoidance, and an emerging category of identity crafting, in which actors develop strategies to redefine their identity after the introduction of AI. This study contributes to a better understanding of AI and its implications for individuals at work and, in particular, employees' use of proactive approaches to job design, along with how such approaches are shaped by organizations and professional bodies.
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