M-Commerce: A Necessity for Future India

Abstract

<em><span>Innovation is the change that unlocks new value. With the increased use of mobile internet and innovative smartphones, the business has transformed from direct selling to mobile selling in India. People now-a-day have become ‘mobify’. Use of tablets, smartphones and i-pad has become common for a common man. The next generation e-commerce, m-commerce enables buying and selling of goods and services through wireless handheld devices which not only provides convenience but also speedifies the quality and quantity of transactions. Mutual Funds are the most preferred financial investment in today’s scenario. M-commerce will help the Mutual Fund Industry to reach greater heights with advancements in technology. The purpose of this study is to evaluate the current status of mobile commerce in India with special reference to Mutual Funds and to establish m-commerce as a necessity for Future India. The researcher has used analytical approach to undertake this study. A questionnaire was prepared and data was collected regarding the financial preference of investors and also the mobile internet users in India. The study concluded that technology based smarter ways of doing business will be the natural favourites for doing business in Future India. India’s growth through financial sector and m-commerce will contribute towards shaping India for a better tomorrow. And by 2020, m-commerce will be the most preferred place for marketers, content creators and advertisers to reach out target audience. </span></em>