Abstract
Abstract: Gregorio Mayans y Siscar's Rhetórica (Valenda, 1757)must be regarded as a pivotal work in the evolution of eighteenthcentury Spanish rhetorical theory. Since Mayans' ideas did not appear without precedent in the Rhetórica, this article begins by tracing the development of his principles through his earlier writings about the state of discourse in Spain. A detailed analysis of the Rhetóricaitself is followed by a demonstration of how Mayans modified classical rhetoric into a rhetoricized poetics whose history became integrated into the history of Spanish literature. Thus Mayans' transformation of classical rhetoric takes its place in the development of Spanish cultural history, in which rhetoric increasingly came to be regarded as a part of the larger study of the national literature.
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