May the Fourth (Industrial) Revolution be with You: Value Convergence within Uber’s Sharing Economy

Abstract

This research provides empirical insights to reveal how value convergence occurs within Uber’s sharing economy. Uber’s business model is built on a digital platform that links private vehicle owners and their under-utilized assets to be economic revenue generating units for on-demand transport requests from potential clients. By analyzing adoption values for drivers and users of Uber, we identify antecedent operational and behavioral values for Uber adoption. We add to extant Industry 4.0 research and show value convergence emanating from economic and convenience motives. On the basis of our findings, we develop propositions for value convergence leveraging on cyber-physical systems embedded in Industry 4.0, and its application for theory and practice within the broader domains of the sharing economy.