Maximising efficiency, marginalising equity: a genealogy of Australian wheat export market deregulation and ‘the good farmer’

Abstract

ABSTRACTThe Australian government deregulated the wheat export market in 2008, ending 60 years of statutory wheat marketing by the Australian Wheat Board (AWB). In this article, I explore the discursive shifts which contributed to this change. I adopt a genealogical approach to this research, by collecting and analysing policy documents produced between 1983 and 2012, to understand how truths—such as efficiency, competition and the ‘good farmer’—were constructed and reproduced to facilitate wheat export market deregulation in Australia. Through analysing the case of wheat export market deregulation, and the process by which this shift was made possible, this article contributes more broadly to research examining the neoliberalisation of Australian rural industries, and the discursive construction of norms, values and identities to facilitate these changes.