Mawlawi's techniques for persuading the audience in the story of nakhjiran

Abstract

Audience persuasion, as a process used to change the audience attitude and associate him with the speaker's beliefs, is one of the main objectives of the educational mystics texts including the spiritual Mathnawi (Masnavii Ma’navi) of Jalalu'ddin Rumi, Mawlana. Mawlawi all over the Mathnawi has tried to convey the mystical and religious concepts to the audience by resorting different ways of influencing the audience and has benefited from several verbal and nonverbal or mystical and non-mystical tools for this purpose. One of Mawlawi's ways of achieving this goal is to benefiting from the storytelling ways and expressing the under considering concepts in the form of conversation and debate among the characters of the story. Among the beautiful stories of Masnavi that clearly illustrates this theme is the story of Nakhjiran and Lion. Rumi promotes this story in a conversational way and from the language of each of the debate parties using specific methods to satisfy the opposite party, deals with the expression of common beliefs and faiths in the context of strive and trust.