Abstract
Digital Maturity depicts an organization's preparedness and capacity to alter and implement patterns in order to remain competitive in the market. To achieve competitive benefits from the potential of digital transformation, shipping businesses must understand their digital maturity state. Hence, the purpose of this case study is to identify the digital transformation maturity in shipping among enterprises in Gulf Cooperation Council countries (GCC).This study follows a qualitative, case study approach. The findings suggest that coercive and mimetic pressures are primarily responsible for digital change. The benefits of digital transformation have been discovered to assist maritime companies use their resources more efficiently, resulting in increased operational efficiency, improved client connections, and increased sustainability.
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