Mathematical Modelling and Deep Learning: Innovations in E-Commerce Sentiment Analysis

Abstract

This research explores e-commerce dynamics, focusing on the challenge of predicting customer churn using deep learning [65]. It integrates and analyses both textual and transactional data, including social media posts and customer feedback [59]. The approach uses an advanced deep learning model, involving data collection, pre-processing, and feature extraction [40]. Novel methods fuse data to create a detailed customer profile combining sentiment analysis with behavioural insights derived from transaction data [25]. The deep learning architecture is designed to analyse and predict customer sentiments and purchasing behaviours, informed by the latest research [65]. This study is significant as it provides an innovative solution for predicting customer churn in e-commerce, aiding sustainability [45]. It also enables targeted retention strategies and personalized customer engagement [59]. Additionally, it contributes insights to big data analytics and customer relationship management in e-commerce, showcasing deep learning's potential in transforming business practices and enhancing customer experience [40].