Abstract
Both technological capabilities and marketing capabilities are positively related to firm performance. This paper aims to reveal the matching mechanism between technological capabilities and marketing capabilities. We analyze the matching relationship between technological capabilities and marketing capabilities and construct the evaluation index system. According to the plane geometry, we set up the matching degree computing model, which enables firms to have a better understanding of the function mechanism between two capabilities and take effective measures to achieve their synergetic development. KEYWORD: Technological capabilities; Marketing capabilities; Matching
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