Abstract
Both business process management and digital transformation are areas that have been a topic of interest for both academia and practice. Since digital transformation is the creation of new, innovative business models and/or change and improvement of the existing business model with the help of digital technologies, one could raise a question regarding the role which business process management plays in digital transformation. With the purpose of shedding some light on that, this paper presents a theoretical framework for observing the link between business process management and digital transformation. Moreover, the results of an extensive literature review and analysis with regards to the presented framework has been given. The results confirm the important role of business process management in digital transformation. However, the results also indicate the need for further research and a greater understanding of practice.
Highlights
Rapid development of technology, as well as many changes in the global market today, has led to the emergence of a new trend – digital transformation
42 / Mastering digital transformation through business process management: Investigating alignments, goals, orchestration, and roles stated in Tapscott (1997), digital economy opportunities can facilitate the creation of new business models
The first dimension is related to the strategic importance of business process management in digital transformation and vice versa, while the second dimension of the model considers the goals that are to be achieved in the observed company, simultaneously observing them through the sub-dimensions of business operations optimization, business orientation to customers or business model change
Summary
As well as many changes in the global market today, has led to the emergence of a new trend – digital transformation. 42 / Mastering digital transformation through business process management: Investigating alignments, goals, orchestration, and roles stated in Tapscott (1997), digital economy opportunities can facilitate the creation of new business models. He highlights the usage of digital technology for restructuring existing business processes and models (Tapscott, 1997). According to Pejić Bach, Spremić, and Suša Vugec (2018), digital transformation refers to the change of existing business models as well as to the creation of new ones by implementing and using digital technologies in the process. There are many drivers for digital transformations, such as advancement in technology, the appearance of new business models, changes in expectations of the customers, etc. (Valdez-de-Leon, 2016)
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