Abstract
<p>Este artículo se centra en la representación mediática de Cristina Fernández de Kirchner en las portadas de la revista semanal Noticias durante su segundo mandato como presidenta de Argentina, 2011–2015. A través de una revisión feminista de la evidencia documental, este texto tiene como objetivo determinar los patrones más prevalentes en el uso de técnicas de dominación y estereotipos de género en los medios de comunicación, discutiendo la representación de mujeres políticas en narrativas visuales y escritas, ya que generalmente ésta refuerza los estereotipos de género, perjudicando la imagen pública de las candidatas y representantes femeninas. Los resultados muestran cómo cinco estereotipos de género identificables (el líder narcisista o la diva frívola; la viuda solitaria frente a la viuda malvada; la mujer hipersexualizada o descontrolada; la mujer mentalmente enferma o desequilibrada psíquicamente; y la mujer insoportable) interactúan con siete técnicas de dominación complementarias (hacer invisible; ridiculizar; retener información; doble constreñimiento o doble castigo; culpar y humillar o avergonzar; objetivar; violencia, fuerza o amenaza de fuerza) para rechazar, subestimar o burlarse del liderazgo político femenino.</p>
Highlights
** Doctor of Philosophy (History), MA in Anthropology
The major impediments to women’s access and permanence in politics in Latin America can be classified according to their form and effect in three groups: (1) the legal norms; (2) the cultural practices within political institutions; and (3) the gender ideologies that structurally permeate those same political institutions. As those included in Dosek et al (2017), have pointed out that female politicians are the target of media violence in their condition as public officers and, and especially, in their feminine condition
They feel more comfortable and happier in the private than in the public space. (García Beaudoux, 2017, p. 78). These and other stereotyping practices previously highlighted by Jennifer Piscopo in 2010 and Celina Van Dembroucke in 2014, will be comparatively explored here in contrast to the techniques of domination and discipline – called master suppression techniques – proposed by Berit Ås (1978 and 2004) for the study of the discrimination of “unwanted” groups in spaces of political power
Summary
This article addresses the media representation of Cristina Fernández de Kirchner – hereinafter referred to as CFK – as portraited in the covers of the weekly magazine Noticias during her second mandate as president of Argentina, 2011–2015.2. The major impediments to women’s access and permanence in politics in Latin America can be classified according to their form and effect in three groups: (1) the legal norms (the legal and jurisprudential system in each country); (2) the cultural practices within political institutions (or intrainstitutional political culture); and (3) the gender ideologies that structurally permeate those same political institutions (such as machismo or maria nismo) (as discussed in Medina, 2015) Previous studies, as those included in Dosek et al (2017), have pointed out that female politicians are the target of media violence in their condition as public officers and, and especially, in their feminine condition These and other stereotyping practices previously highlighted by Jennifer Piscopo in 2010 and Celina Van Dembroucke in 2014, will be comparatively explored here in contrast to the techniques of domination and discipline – called master suppression techniques – proposed by Berit Ås (1978 and 2004) for the study of the discrimination of “unwanted” groups in spaces of political power
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