Mass Media with Positive Impact on Personal Behavior and Ethical Judgments

Abstract

The advent of the internet has prompted more scrutiny of individual conduct and generated many moral appraisals thereof. Nevertheless, the moral assessments have had both beneficial and detrimental effects on society. Hence, the subject matter explored in this article pertains to the influence exerted by mass media via positive attention and assessment on individual behaviour. The research methodology used in this work is outlined as follows: Firstly, this study focuses on the selection of news broadcasts that highlight persons that possess substantial social power in contemporary society. Secondly, a comprehensive behavioural analysis is performed to examine the moral appraisal of these individuals by the general public. Numerous studies have shown that the scrutiny of individual conduct by the public may provide positive outcomes for both the collective and society at large, provided that both journalists and consumers of news engage in appropriate behaviours. This research proposes that individuals, when confronted with individual behaviour, need to impartially assess its morality in accordance with actuality, using a composed and unbiased judgement.