Abstract
This study assesses pathways of causal influence between two mass media use measures (campaign exposure and news attention) and two indicators of social capital (neighborliness and social support). This assessment encompasses the evaluation of a health media campaign that targeted African Americans in New Orleans following Hurricane Katrina. Analysis of panel survey data indicated a significant over-time increase in neighborliness but not social support. Among the three cross-lagged effect models of influence, the best fit was of the mass media use causes social capital model. Similarly, among the three synchronous effect models of influence, the best fit was of the mass media use causes social capital model. This analysis provides support for the media campaign's effectiveness and, more broadly, allows for the extension of recent research that has used panel data to strengthen inferences of causation in different mass communication scenarios.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
