Mass media transformation in the digital age

Abstract

The boom of the computer industry contributed to the development of the electronics industry, an effective network of computer communications in the educational, social, banking and interregional telecommunications. Many new ICTs have emerged with the advent of the Internet, which is increasingly used in the academic and media field. The purpose of the article is to show the transformation of the development of mass media in the era of digital technology. Digital technology has not bypassed the sphere of higher education. The Internet, new media and new digital technology have revolutionized the educational process of training future journalists. Disciplines began to emerge that correspond to the new age of the digital era. Currently, the competition between traditional and new media, network media communities has intensified. Increas-ingly, print and electronic media use digital technologies of new media and social networks themselves in their work. A new feature of the media is becoming more and more apparent – as a form of community organization evidenced by social networks, WhatsApp, there has been a turn towards digital creativity in the media. The digital media environment creates some conditions for meaningful transformations of forms and ways of realizing authorship. There is a need to study the nature of changes in journalistic activities. The structure of media consumption has changed, and journalistic content has been trsformed on the Internet, in a mobile environment.