Mass media mobilization component in the process of youth political socialization

Abstract

The article reveals the role of the institute of mass media in the processes of formation of political consciousness and socio-political guidelines of modern youth. The formation of political consciousness and behavior of modern youth takes place in the context of the growing mobilization component of the global network, that is, the «mediatization» and «Internetization» of social life. These processes are characterized, on the one hand, by the growing interdependence of the world community in all spheres of life, primarily political, economic, and cultural ones, and, on the other hand, by the formation of a global media structure of these relations, connecting individual societies into a single system. The rapidly changing space of the Internet determines the specific vector of the socialization process of Russian youth. The analysis showed that the processes of Internetization and spread of modern information and communication technologies contribute to a significant increase in the effectiveness of interaction with the youth segment and social transformation. Therefore, not only the process of studying the behavior of the young generation in the context of the development of network technologies becomes relevant, but also the development of relevant tools and mechanisms for conducting political and public discussions in the conditions of politics mediatization, as well as more active and widespread inclusion of Russian youth in state construction. Modern processes of informatization of society and education have exacerbated the problem of information security of the individual in the educational environment. Propaganda of extremism and terrorism in social networks, the increasing negative role of prohibited information on the Internet, manipulation of the consciousness and behavior of the younger generation, and the lack of censorship of a significant part of the information space remain a social issue. It is justified that media educational technologies aimed at increasing media literacy of young citizens contribute to the implementation of their socio-political subjectivity and initiative in the interests of the state and civil society. The state should develop productive mechanisms of public control over the formation of spiritual values that meet the national interests of the country, the education of patriotism and civil responsibility for its fate.