Abstract

This research study explores mass media's historical evolution, challenges, and prospects in Pakistan. The study delves into the role of media, highlighting the vibrant media landscape in Pakistan, which encompasses publications in Urdu, English, and regional languages. The print media in Pakistan is predominantly under private ownership, operating with minimal government intervention. In contrast, electronic media encompasses both state-run and privately-owned entities. Furthermore, this research identifies the challenges faced by mass media in Pakistan, including issues of censorship, ownership patterns, and the impact of digital transformation on media practices. It identifies the prospects for the future, considering emerging trends such as online news portals, social media platforms, and streaming services. By comprehensively examining the historical evolution, challenges, and prospects of mass media in Pakistan, this research provides valuable insights for policymakers, media professionals, and scholars seeking to understand and navigate the dynamics of media in the country.

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