Abstract
The sphere of mass communication is changing rapidly nowadays. To estimate the situation correctly and forecast changes to follow one needs to apply modern research methods. Among such methods there is mathematical modelling. The logical construction that is a mathematical model can substitute and at the same time describe different aspects of the phenomenon studied. Analysis of the model can provide researchers with new information about the phenomenon and allows one to discover regularities not found before. The raticle considers the opportunity of a new media channel appearing in the new future as a result of applying modelling to research into evolution of mass media. The article proves that the main difference between media channels is the fact that they affect different senses connected to the type of the representative system of a particular person. The authors conclude that the fast-developing technologies of virtual reality provide the recipient with an opportunity to receive information at a new level owing to the multisensory perception experience. The article gives examples of effective applying of this technologies to science and production, as well as to the new trend in journalism, i.e. immersive journalism. Immersive technologies are the reason for a new informative-communicative environment to emerge, i.e. VRmedia.
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