Abstract
Mass Customization Capabilities in Practice – Introducing the Mass into Customized Tech-Textiles in an SME Network
Highlights
As a result of globalization and the removal of trade protections, the European textile industry experienced a disruption
We examine the micro-foundations of Mass Customization (MC)-capabilities in the context of a business network in the German textile industry in an embedded case study
We identified three overarching themes structuring four micro-foundations of the high-order MC-capability solution space development
Summary
As a result of globalization and the removal of trade protections, the European textile industry experienced a disruption. Technical textiles are designed to perform specific functions Firms can get closer to the ideal state by incorporating three core capabilities: solution space development, robust process design, and customer integration. Firms need to identify product attributes among which customer needs diverge significantly [16]. Addressing those heterogeneities generates the most value for customers. As customer needs can change over time, firms need to analyze those constantly and adjust the solution space
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