Abstract
In this millennium, some manufacturing will shift from mass production to mass customization as manufacturers adopt Web-based technologies to connect them directly with their customers; thereby changing the way companies operate in e-business. This paper highlights a Do-It-Yourself Design (DIYD) approach that enables customers to design their own product on the Web while the manufacturer produces it. DIYD assumes that customers can translate their own requirements to design. A generic set of customer needs is uncovered. These may be mapped on to functional requirements and design parameters using a hierarchical design approach. A case study among Malaysian and Hong Kong participants supported hierarchical design in Web-based DIYD of watches. To this end, Web-based design presents various human factors challenges: the modelling of customer needs, and the design of a usable web system that can realize design options.
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