Abstract
Supply chain decision makers frequently consider the use of quantitative models for decision support when they face supply chain network design related decisions. This paper presents a generic analytical model derived with the base of Brown and Gibson (1972) model that incorporates the effects of both objective and subjective factors for evaluation of supply chain entity. The model shaped in such a way that it could be used in either an educational setting or in industry for making supply chain network design decisions. From the teaching feature, faculty and students can look at a supply chain network and can understand the consequences of adjustments without having to experience it firsthand. Industry professionals can modify the model to make it more like their own supply chain network and also can understand the effects of varying the attributes. Analytical model is illustrated with a real life example case.
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