Abstract
Abstract : Since 11 September 2001, the American military has been learning important lessons on how to fight among the populace of another country in military operations most commonly known as counterinsurgency operations, or COIN. These lessons have resulted in the re-writing of the counterinsurgency manual (MCWP 3-33.5), the institution of several initiatives centered on cultural training, and new successes in COIN operations. Cultural considerations are vital in earning the trust of the local populace and creating a more permissive operating environment for local security forces and coalition forces. Understanding different cultures can be an enormously complex problem -- sometimes too complex for the small unit leader to consider completely in exigent circumstances. During COIN Operations, Maslow's Hierarchy of Needs can be a useful tool for Marines at the company level because it enables them to appreciate the physiological needs of the local populace, thereby denying an insurgency its center of gravity.
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