Abstract
Lexical decision latencies to word targets presented either visually or auditorily were faster when directly preceded by a briefly presented (53-ms) pattern-masked visual prime that was the same word as the target (repetition primes), compared with different word primes. Primes that were pseudohomophones of target words did not significantly influence target processing compared with unrelated primes (Experiments 1-2) but did produce robust priming effects with slightly longer prime exposures (67 ms) in Experiment 3. Like repetition priming, these pseudohomophone priming effects did not interact with target modality. Experiments 4 and 5 replicated this general pattern of effects while introducing a different measure of prime visibility and an orthographic priming condition. Results are interpreted within the framework of a bimodal interactive activation model.
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