Abstract
Currently, the world is in the grip of a new health and social crisis linked to the coronavirus disease 2019 (COVID-19) pandemic. In this article, we opt for a descriptive and analytical sociological analysis of behaviours and reactions resulting from the introduction of barrier measures, imposed for the prevention of COVID-19 disease, in particular wearing of a mask, while focusing our interest on the Algerian society. The reactions are multiple and inform us about the issues and negotiation strategies for the integration of this new behaviour qualified as preventive to contain the pandemic: a societal phenomenon on a global scale which has triggered a process of normalisation through the integration of neo-culturalism of the Proxemic type with a pandemic character. According to the recommendations of the study, a Proxemic neo-culturalism is in the process of spreading in a pandemic manner, to establish an interactional balance through the emergence of a new social dynamic made concrete by the adaptation of ‘honest signals’. Keywords: Facial mimicry, mask, COVID-19, protection, social distancing, neo-culturalism.
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