Abstract
Recently a new trend has emerged, namely the use of vape. Vape devices are divided into two, namely mud, which means machine, and rda, which means a device that burns liquid or chemical liquid that is stored and burned in the device. Vaping has a close relationship with a person's masculinity, masculinity is a construction of social expectations based on the exchange of meanings, especially from gender depictions in mass media. The use of e-cigarettes or vapes was initially more often associated with men, however, over time, the use of e-cigarettes or vapes by women has increased and is considered something open. The aim of this research is to find out how masculinity affects vape use among women who wear the hijab. The results of the research show that social factors, uniqueness and different tastes are the reasons for choosing vape and there is no change from the feminine side to the masculine side.
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