Marshall McLuhan’s New Science as a case of reflection concerning common ground for art, science and technology

Abstract

Abstract The main aim of this article is to present Marshall McLuhan’s Laws of Media in the context of the philosophies of Francis Bacon and Giambattista Vico. Understanding the interconnection between language, senses and cognition is crucial in philosophically joining the three new sciences: Bacon’s Novum Organum, Vico’s Scienzia Nuova and McLuhan’s New Science. At the same time, we point to the fact that such a theoretical basis allows us to understand art, science and technology not as distinct forms of human activity but as integrally linked ones. In this sense, McLuhan’s thought can inspire further studies, the object of which is to overcome the so-called problem of two cultures.