Abstract
The article discusses the trends of female emigration from Russia after the collapse of the USSR. A comparative study with data from foreign statistics, opinion polls of experts show that the phenomenon of “Russian wives” has become a very common phenomenon on a global scale. The article analyzes the factors and causes of marital emigration of women from Russia. Factors contributing to the marital emigration of Russian women abroad were also highlighted. At the heart of emigration are “pushing” socio-economic and demographic factors of Russia. As attracting - to a greater extent subjective-psychological. On the basis of a comparative analysis of Russian and foreign statistics, an attempt was made to assess the scope and geography of the phenomenon of marital emigration from Russia. The key areas of emigration of Russian women after the collapse of the USSR, which include the USA, European countries, and Asian countries (Japan, Korea, China, Middle East countries) have become popular in recent years. The structure and institutions in Russia that contribute to the marriage emigration of women and their entry into the international marriage market have been determined. Also identified risks associated with the relocation of women abroad in order to enter into marriage, including involvement in traffic, sexual and labor exploitation, becoming addicted.
Highlights
The company’s strategy is always directed to produce good marketing performance, through collaboration with all organizational units to achieve long-term activities of an organization (Dijana, 2012; Prakash, 2014)
According to Freddy (2015), there are 4 alternative business development strategies based on SWOT analysis, namely: S – O Strategy, a strategy for a very favorable company condition, by optimizing all the strengths, the effort to make the most of opportunities; S – T Strategy is a strategy for conditions that have power but face various threats
Most marine fish processing business is not yet incorporated, only 1 business is in the form of UD legal entity
Summary
The company’s strategy is always directed to produce good marketing performance, through collaboration with all organizational units to achieve long-term activities of an organization (Dijana, 2012; Prakash, 2014). The achievement measure gained from marketing process activities is marketing performance. Marketing performance can be viewed as a concept used to measure the extent to which market achievement has been achieved by a product produced by the company Barnes et al (1998), Ujang et al (2011), Mahabubur Rahman et al (2017). Marketing metrics-based performance is a tool measurement that helps companies compute, compare, and interpret marketing performance (Li Ling, 2011; Patrick and John, 2004; Paul et al, 2008). When the marketing personnel can estimate the financial contribution generated by marketing activities, they are better able to justify the value of marketing investment (Tjiptono and Gregorius, 2012)
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