Abstract
The marriage ceremony for the Batak Toba tribe is a bond between a man and a woman along with relatives of men and women. Through marriage ceremonies they can enter the dalihan na tolu system, carry out a life cycle, become adults and have the right to enter the Batak lineage (tarombo). Because of the importance of the meaning of the marriage ceremony, the Batak Toba people continue to carry out this tradition.
 According to the tradition of the ancient people, the marriage ceremony was carried out simply by mutual cooperation. In accordance with its development, the marriage ceremony changed from simple to consumerism. Consumerism occurs in mindset, behavior and also matter. Consumer behavior is influenced by: globalization, lifestyle, popular culture and a lack of understanding of the meaning of the Batak Toba marriage ceremony.
 The phenomenon of consumerism that occurs in the Batak Toba wedding ceremony is very complex because it follows a long procession at a high cost. Although the behavior of consumerism has long been a problem, but in reality they remain immersed in a culture of consumerism . The culture of consumerism on the one hand is a problem but on the other hand is an arena to achieve purpose of life.
Highlights
The marriage ceremony is a very important thing for the Batak Toba tribe
The marriage ceremony becomes the foundation of every family to be able to carry out all forms of traditional ceremonies contained in the Batak Toba tribe
Batak Toba marriage ceremony practice according to ancient tradition, the ratification of the Batak marriage was carried out only by custom
Summary
The marriage ceremony is a very important thing for the Batak Toba tribe. Every Batak person is considered to be an adult and can enter the dalihan na tolu system. In addition to functioning as a bridge to enter the dalihan na tolu diverts, the marriage ceremony aims to be able to carry out the life cycle, for example welcoming newborn children, marriage, death, entering the house, and others. The marriage ceremony becomes the foundation of every family to be able to carry out all forms of traditional ceremonies contained in the Batak Toba tribe. Important is the marriage ceremony for the Batak Toba people that this tradition is maintained both in the area of origin and overseas
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