Abstract
This paper introduces the research and understanding of European higher education experts on the newly raised higher education marketization. Their point of view is that higher education marketization is by introducing market mechanism and making operation with market characteristics of higher education. Higher education market is a "quasi market". higher education institutions under the condition of marketization is "a hybrid institution", in which students are the biggest consumers. Colleges and universities are encouraged to introduce accounting systems of enterprises in marketization competition, etc.
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