Marketing the mountain man in Wyoming: settler memory, cosplay, and conservative fantasy

Abstract

ABSTRACT This paper investigates the mountain man as a historical icon that illuminates how settler memory reverberates in the Rocky Mountain West and helps construct regional expressions of conservative political identity. Kevin Bruyneel’s analytic of settler memory describes a habitualized process of selective remembrance, ‘forgetting,’ and disavowal of settler-Indigenous relationships, where today’s settlers benefit from legacies of dispossession, violence, and genocidal policies. Using Carbon County, Wyoming, as a case study, I analyze mountain man symbolism in two contemporary contexts: regional tourism marketing and mountain man rendezvous (MMR) reenactment gatherings. Both contexts elevate the mountain man as a symbol of resilience and noble identity. Just as the construct of whiteness has provided a psychological wage against socioeconomic deficits for many Americans, I argue, settler memory of the mountain man compensates for much that settlers experience but won’t name, such as the role the U.S. state in removing Indigenous communities; the hardship of economic precarity in regions marked by boom-and-bust cycles and dependent on tourism; and the reality that government provides the greatest share of employment in the region. Adding mountain man symbolism to our understanding of settler memory expands scholars’ understanding of settler colonialism’s intertwinement with contemporary place-making and political identity construction.