Abstract
States that the present recession and associated government policy on local authority expenditure has hit hard at library services throughout the UK. Proposes that libraries should focus on marketing their services in order to establish their cost‐effectiveness. Looks at the dynamics of marketing: identify your product, identify your market, and bring product and market together. Examines how this can be implemented in the library area to establish the role of the organization and thus its effectiveness. Proposes that the library organization will only survive if it takes into account all these factors.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
