Abstract
The right strategy is an absolute necessity for a company. This study aims toformulate the right marketing strategy with the Porter's Five Force approach,namely rivalry among competing firms, Bargaining power of customers,Bargaining power of suppliers, Potential development of substitutes orsubstitution products, and potential entry of new competitors. The researchuses qualitative methods based on interviews to gather information. Interviewswere conducted with the general manager, national sales manager, logisticmanager, and marketing manager to ensure that the information complete.Results show that currently, PT M-150 Indonesia has a weak positioningcompared to competitors' products. PT M-150 Indonesia has not been able todistribute its products to all layers of the market and M-150 products get anegative perception in society that these products will harm health. With theseresults, it is concluded that the right strategy to use is a strategy to create newvalue so that product positioning is stronger, strengthen distribution channelsso that products are available in the market, besides that, socialization must becarried out by PT M-150 Indonesia to eliminate negative perceptions of theproduct.
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