Marketing strategy of wood production in Palopo

Abstract

In natural forest management, efforts are made to increase the types of products so that natural forests can provide all types of results they contain for the welfare of the community. The needs of the timber industry and in accordance with the needs of the surrounding community to increase the production of wood from forests, both from natural forests and plantation forests, are adjusted to the ability of the forest to produce sustainably. The research aims to formulate what can be done to increase sales of wood production in finished form at UD. X based on market conditions. The condition of the company, the physical condition of the area, capital, market, facilities, and infrastructure and are expected to be information material for UD. X in preventing the problems faced, especially regarding the marketing of wood for the future. The data obtained will be analyzed by tabulation and percentage accompanied by descriptive analysis. The data analyzed by tabulation are the number of supporting industries and economic institutions, while those analyzed by tabulation and percentage are the origin of the workforce, the status of the workforce, and the education level of the workforce. Furthermore, for the preparation of a strategic plan, the data will be entered into a SWOT worksheet. SWOT analysis shows several conditions such as SO: Utilizing the location of X UD, which is quite strategic, and the availability of manpower where the placement is in accordance with the level of education that can support increasing sales, other regions can help with the provision of raw materials, institutions economy which also helps in borrowing capital, the demand for frames is quite high, the existence of IHPK, the existence of transportation and other supporting facilities and infrastructure, as well as the opening of local and foreign marketing opportunities. ST: Taking advantage of the strategic location of UD X and the availability of manpower where the placement is in accordance with the level of education will be able to prevent increasingly fierce competition among trading businesses and with higher products. WO: Efforts to improve the location were not through the promotion of the lack of capital conditions, economic institutions that help in providing capital, raw material providers, opening up local and foreign marketing, availability of IHPK, high demand for frames, and availability of transportation facilities and infrastructure that support activities. To increase the trading business of UD X, an organizational structure should be formed so that all activities are not only regulated by the leader. It is better to do promotions either through print or electronic media because promotion is a tool that can increase sales results and volume.