Abstract
This research aims to determine the marketing stategy of Kedai Karya Online Shop in increaseasing sales and and to know the factors that influence the fluctuation of sales turnover in Kedai Karya Online Shop. Informants of this research is the owner of Kedai Karya Online Shop. Sources of data collected from interviews, documentation, and observation. Data analysis techniques using interactive analysis techniques include data reduction, data presentation, and conclusions. The results show that Kedai Karya Online Shop use e-marketing strategy that is product strategy, price, communication, and distribution. Factors that influence an increase in sales turnover are seasonal factors, innovation factors, and use of paid advertising. Then the factors that affect the decline in sales turnover is the lack of promotion.
Highlights
Building relationships with customers through online can increase sales extensively and do not require expensive marketing costs
The business people who used to use or market their products through real or conventional media stores are starting to switch to using the internet as a marketing strategy
APJII version of statistics states that the number of internet users in Indonesia in 2016 is 132.7 million users or about 51.5% of the total population of Indonesia amounted to 256.2 million
Summary
Building relationships with customers through online can increase sales extensively and do not require expensive marketing costs. In addition to low cost, time to shop anytime, and no limit location of the market so that customers are able to choose broadly, obtain information and compare prices offered by the seller. With this phenomenon, the business people who used to use or market their products through real or conventional media stores are starting to switch to using the internet as a marketing strategy. The most Internet users in Java with a total user 86.33935 million users, or about 65% of the total use of the internet (www.apjii.or.id) These data and facts are especially encouraging to the entrepreneurs or online shop owners because they get a wide market scope without constrained geographical conditions
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