Abstract
In this article the Russian payments market conditions are investigated from the perspective of marketing activities of foreign technology companies in Russia. The fundamental goal of the research is to develop a variant of foreign companies' adaptation to the transforming payment market in the conditions of sanctions. To achieve the goal, the following tasks were set and solved: to investigate the influence of macro factors on the marketing of foreign bigtech companies in Russia, to analyze the change in the balance of power in the market since the beginning of the introduction of sanctions in 2022, to offer development vectors for the marketing strategies of foreign companies.
Sign-in/Register to access full text options 
Free) 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a call
