Marketing Strategy of Digital Transformation of Electricity Market in the Internet Era

Abstract

AbstractWith the rapid development of market econoour and the continuous deepening of market-oriented reforms of the power system, power supply companies should actively integrate into the tide of “Internet +”, build a marketing service system that meets the current market competition environment and the Internet background, and satisfy power customers demand, in order to achieve the goal of common development of power supply companies and power customers. At present, the marketing management of electric power enterprises seems to be an important work for enterprises, which is closely related to the development and growth of the company. Therefore, this article mainly studies the MS of the digital transformation of the electric power market in the Internet era. First of all, the electricity sales of company A in recent years and the average time limit for customers of various voltage levels comprehensively reflect the current status of EM (electricity marketing). The results show that the electricity sales from 2017 to 2020 are gradually increasing, and the electricity sales in 2020 will be 567.71 million kWh. 220 V customers are the main customers of company A, accounting for 72.85% of the total number of customers. Secondly, it briefly introduced the transformation effect of the digital MS of the electric power market in the Internet era. 41% of the people believed that the EM strategy after the digital transformation would help the electric power company provide more efficient power services. The rest of the people also pointed out that the power marketing system supported by the Internet can enable customers to control their electricity consumption well.KeywordsInternetDigital transformationMarketing strategyElectricity market