Marketing Strategies in the Implementation of Product Sells in Small Company: Cases Studies in Company Amaaraa.Id

Abstract

This study attempts to determine the best marketing plan for boosting product sales turnover at the Amaaraa.id company in Makassar City. Observations, interviews, and documentation of research objects are utilized as data gathering techniques in the qualitative descriptive research approach. The data is then analysed using SWOT analysis. According to the research’s findings, the Amaaraa.id Enterprise’s turn-around plan in the city of Makassar is based on SWOT assessments that are in Quadrant III. Companies have good prospects, but they also have internal flaws that they can address by changing their tactics. Thus, this approach enables continued expansion, increased growth, and maximal advancement.