MARKETING STRATEGIES: FROM DOOR TO DOOR TO EVANGELISM TO E-COMMERCE, AND M-COMMERCE MARKETING

Ajayi Olalekan Ezekiel

doi:10.46827/ejmms.v6i3.1076

Abstract

Investigate and demonstrate the usefulness of the traditional marketing model in developing digital marketing strategies. Digital marketing has contributed to the global market through the use of internet providers as support to their main business. The Internet arose as a new mode of mass communication. The Internet differs from other forms of mass media communication in that it is a low-cost two-way communication medium that allows people on both sides of the communication channel to communicate with one another. As a result, most people have shifted their information gathering from traditional mass media to the Internet. During the same time, globalization became a reality. Because the world has been viewed as a global village, further research could look into m-commerce as a marketing strategy.   JEL: M10; M31  Article visualizations:<img src="/-counters-/edu_01/0776/a.php" alt="Hit counter" />

Highlights

Another benefit of providing live sales assistance is the ability to sell additional items when a representative is involved in the sale, the average amount per order is typically higher .online footwear retailer Zappos offer first turnaround and free returns for a wide selection of shoes and finds that two-thirds of purchases during any one day are from repeat customers .B2B Market need to put a human face on their ecommerce presence, and some are doing so by taking advantage of web 2.0 technologies such as virtual environment, blogs, online video, and click-to-chat
We have created a research methodology, including detailed interviews with a representative sample of 18 successful business owners, to better understand how marketing strategy works and how we intend to use the Internet
A rapidly changing environment with frequent abrupt changes necessitates the development of firms' capacity to lay a good marketing strategy to outperform competitors

Summary

Introduction

According to a consumer survey which suggests that the most significant inhibitors of online shopping are the absence of pleasurable experience, social interaction, and personal consultation with a company representative; for example, Ritz camera and other’s use like online chat to give potential customers immediate advice about products for sale on websites Another benefit of providing live sales assistance is the ability to sell additional items when a representative is involved in the sale, the average amount per order is typically higher .online footwear retailer Zappos offer first turnaround and free returns for a wide selection of shoes and finds that two-thirds of purchases during any one day are from repeat customers .B2B Market need to put a human face on their ecommerce presence, and some are doing so by taking advantage of web 2.0 technologies such as virtual environment, blogs, online video, and click-to-chat

Case Study

Literature Review

Methodological Considerations

Findings

Conclusion