Marketing strategies for tourist destinations of the canton sucre

Abstract

This study aims to generate reflection processes on the factors that influence the inclusion / exclusion processes of older adults who live in the Sergio Toral 1 cooperative in the city of Guayaquil to promote their participation and integration in their territory. This research represents a contribution to the city of Guayaquil, since it will not only benefit older adults, but, in turn, will deconstruct erroneous perceptions that society presents about aging, hoping that, through this process, direct, educate and transform the community into an inclusive group, leaving aside prejudices and stereotypes deeply rooted in culture. The research has a qualitative design with an exploratory scope. The data were collected through the application of surveys to the elderly, the inhabitants of the community (neighborhood actors), the interviews applied to the elderly, the observation and the social cartography constructed with the neighborhood leaders. Factors such as insecurity, lack of infrastructure, lack of accessible health centers, and fractured communication and interaction circuits between the population of the sector and the elderly affect the perception of exclusion of this age group.