Abstract
This essay explores new ways of advertising Amul Ice Cream in the ever-changing Noida market. Noida is a metropolis with a diverse population and a fast growing client base, providing Amul with ample opportunities for growth. After researching the local market, customer tastes, and competitors extensively, this report offers strategic positioning and promotion ideas for Amul Ice Cream. Some examples of these strategies include developing regionally specialized flavors, utilizing innovative packaging designs, forming partnerships with local businesses and events to increase product visibility, and utilizing digital platforms for more targeted promotion and interaction. Promoting a company's commitment to offering reasonably priced, high-quality products is a certain way to boost brand trust and loyalty. Amul can strengthen its position and drive growth in the fiercely competitive ice cream sector with these innovative marketing strategies tailored to the Noida market. Keywords: Amul Ice Cream, Noida, marketing strategies, product differentiation, distribution channels, promotional activities, customer engagement.
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