Abstract

Singapore has emerged in the 1980s as a major tourist destination in Asia due to a combination of favourable economic conditions and well-orchestrated marketing programmes. After experiencing a rapid growth of tourism, the country is now facing new challenges and opportunities in further positioning itself as a major 'gateway to the East'. This paper provides an in-depth look at the problems, current trends and issues in the country's tourism industry.

Full Text
Paper version not known

Talk to us

Join us for a 30 min session where you can share your feedback and ask us any queries you have

Schedule a call

Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.