Abstract
In the last three years, the number of simulations available to marketing educators has grown from about two to seven. Seven simulations using various criteria are reviewed, including criteria of learning effectiveness previously developed from action learning principles. Directions for development of a future “perfect” marketing simulation are presented.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
