Abstract
AbstractEven though information products and services are like consumer products and services in many respects, there is little in the literature about their marketing. This is true for both the information and the marketing field. Yet, aspects of information products and services marketing are extremely interesting and challenging. Some of those aspects discussed in this article are the components of marketing (i.e., consumer market, new product development, sales, advertising and promotion, packaging, channels of distribution, pricing and marketing research), how information products and services relate to those components, and the pricing of multiple products produced from a bibliographic database.
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