Marketing Risk Assessment Method of Industrial and Commercial Enterprises Based on Convolutional Neural Network

Abstract

AbstractAs a part of the whole enterprise system function, marketing management always runs through the beginning and end of the enterprise operation process. Its running status determines whether the whole enterprise system operates effectively. With the increasingly complex and changeable internal and external business environment, enterprises are facing more and more uncertain factors and more marketing risk events. Facing the increasingly prominent marketing risk problems, enterprises lack enough attention and effective preventive measures and means, which makes many enterprises fall into the dilemma of loss or even bankruptcy. Therefore, it is of great practical significance to strengthen the research on enterprise marketing risk management in complex environment. Therefore, a new marketing risk assessment method for industrial and commercial enterprises is designed based on convolutional neural network. Firstly, the marketing risk management objectives of industrial and commercial enterprises are analyzed. Secondly, the risk index system is constructed based on convolutional neural network, so as to realize the marketing risk assessment of industrial and commercial enterprises. The results show that the evaluation effect of the designed marketing risk assessment method is good, It has certain application value.KeywordsConvolutional neural networkIndustrial and commercial enterprisesMarketingRisk assessment