Abstract
Haldiram's began as a little sweet shop in a rural place and has now evolved to become a prominent Indian snack and convenience (Ready to Eat) food maker. It has elevated Haldiram to the position of major maker and retailer of Namkeen and sweets. Haldiram's goods are tailored to the tastes and preferences of clients from all across India. It created items based on the preferences of individuals from certain locations. For example, it launched 'Murukkus', a south Indian snack, and 'Chennai Mixture' for clients in India's south region. Similarly, Haldiram's introduced 'bhelpuri' with western Indian clients in mind. Certain Haldiram's goods ('Nazarana,' 'Panchratan,' and 'Premium') are exclusively available during the festival season.
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