MARKETING PUBLIC RELATIONS IN ORNAMENTAL FISH COMPANIES IN GETTING NEW CUSTOMERS (A CASE STUDY AT PT. JUPITER INDONESIA)

Abstract

The potential for ornamental fish cultivation in Indonesia is currently proliferating, the value of exports and imports of ornamental fish continues to increase, every company, institution, and organization needs a good image and reputation in the eyes of the public because a good image and reputation will increase liking, love, respect, and trust from the community, these conditions will enable a company to gain new customers. In acquiring new customers, there is the concept of marketing public relations, which plays a role in providing information, education, and efforts to increase knowledge about the company's existence and its products or services to be remembered by the public. This study determines the marketing public relations in ornamental fish companies in obtaining new customers. This research uses a qualitative approach with a case study method. Data was collected by using interview and observation techniques. This study shows that PT. Jupiter Indonesia carries out the role of marketing public relations through media channels to be able to acquire new customers.